I always prefer to provide clients with a wireframe (like an architect's drawing) which shows you how the customer will navigate through the shop.
An online shop is no different from a traditional shop and i provide a blueprint of the following:
- The home page (your shop window)
- Navigation bar (shows people directional signs around your shop)
- Category - how your product categories and sections are arranged
- Product pages - the features, benefits, photos, descriptions, prices and add to basket button
- The basket
- Checkout
- Order confirmation
Next section : How people will shop and buy at your shop ยป
